Posted on 4/1/2025
You came to 30A to relax… but between beach days, bike rides, seafood dinners, and chasing sunsets, your muscles might be begging for a little backup. Enter Fire & Ice 30A—a hot-and-cold wellness experience that helps you bounce back, feel better, and keep the good times rolling.
Tucked just off Highway 98 in Santa Rosa Beach at 2441 US-98 STE 104, Fire & Ice is one of the area's newest wellness gems.
Founded in 2024 by local wellness advocate Brad Whitfield, this thoughtfully designed space combines ice-cold plunges and cedar-barrel saunas to deliver serious recovery and deep relaxation in a laidback, coastal setting.
This is more than a trendy spa stop...
Alternating hot and cold therapy has been used for centuries to improve circulation, reduce inflammation, and boost mental clarity—and now it's right here on the Emerald Coast. As longtime locals and trusted vacation rental hosts, we've seen more and more of our Ocean Reef Resorts guests making wellness part of their beach routine—and this place is a perfect fit.
First Cold, Then Hot… Then Ahhh.
Fire & Ice makes contrast therapy approachable and enjoyable—even if it’s your first time trying it. Their friendly, knowledgeable team is there to walk you through every step, offering personal guidance, encouragement, and just the right amount of “you got this.” Among them is Geoff Speyrer, a U.S. Army veteran and wellness advocate whose lived experience and dedication to recovery bring real depth and purpose to the Fire & Ice mission.
Start with a cold plunge, where chilly water wakes up your system, increases circulation, and dials down inflammation. You’ll feel alert, clear-headed, and oddly invincible—like you just conquered something (because, hey, you did).
Then, slip into the high-temperature dry sauna, where heated air surrounds you in a cedar-barrel sanctuary built for deep relaxation. This isn’t your average steamy box—it’s a rustic, calming retreat that helps muscles loosen, stress melt away, and your skin get that vacation glow.
The alternating hot-cold combo takes things to the next level, boosting your immune system, enhancing sleep, speeding recovery, and balancing your nervous system. You’ll walk out feeling lighter, calmer, and ready for whatever 30A throws your way next.
Flexible Options, Vacation-Friendly Vibes
Just in town for a few days? A single-session pass is the perfect way to try out the cold plunge, the sauna, or both—no commitment needed. It’s an easy add-on to your beach itinerary and a great way to unwind between adventures.
Staying longer or planning to come back soon? Fire & Ice also offers discounted 4- and 10-session packs (valid for a full year), ideal for frequent visitors or snowbirds looking to make wellness part of their regular 30A routine.
Ready to go all in?
- SAVINGS Membership – $20/month, with discounted drop-ins and guest passes
- UNLIMITED Membership – $300/month for unlimited visits and two guest passes each month. That’s some VIP-level self-care.
More Than a Spa, It's a Scene
Fire & Ice is casual, friendly, and far from stuffy. Whether you're a seasoned athlete, a wellness rookie, or just someone who needs a quiet hour away from the group text, you'll find a welcoming team and supportive vibe that makes the whole experience even better.
So go ahead—embrace the chill, soak up the heat, and make Fire & Ice part of your 30A adventure. It's just minutes from many of our Ocean Reef Resorts 30A vacation rentals, making it an easy (and seriously rewarding) addition to your beach itinerary. We're proud to share standout local experiences like this with our guests—because a great vacation isn't just about where you stay, it's also about how you feel while you're here.
