South Walton Fashion Week

Front Row Seats to the Beach & Runway

It is our pleasure at Ocean Reef Vacation Rentals & Real Estate to let our guests know about upcoming exciting events. There is always lots to do by the beach and oftentimes you can plan your own getaway to coincide with seasonal festivals, musical concerts, holiday celebrations or other events that are unique to the Emerald Coast of Northwest Florida. We offer an array of private vacation rentals that extend from Destin down Scenic 30A in South Walton and into Panama City Beach. Generations of vacation rental guests have used our services and enjoyed our benchmark style of hospitality for over thirty years.

An exciting inaugural three day event is planned along the Beaches of South Walton beginning on Friday October 11 thru Sunday October 13th. This event is being unveiled as South Walton Fashion Week and will be a grand affair featuring regional rising fashion designers, chic models, runway shows, specialty boutique offerings, VIP parties, pre-parties, after parties and celebrity judges. The main event will be held at Grand Boulevard which is the Town Center of the Sandestin Resort in Miramar Beach. Ocean Reef has choice vacation rentals on Sandestin, many of which are in the luxurious high-rise towers that border the white beach. Grand Boulevard is the ideal place to have such a venue since resort casual is the norm.  The complex encompasses fifty-two acres and you can't miss the lush landscaping, including giant Royal Palms which accent not only Grand Boulevard but create another boulevard on Emerald Coast Parkway which parallels the site. A Town Green called Grand Park serves as a grassy lawn where children are encouraged to frolic and is also the place where art shows, special exhibitions and charity events are held. Next to this mini park is a playful fountain with gushing geysers which spurt out of a stone patio in a constant flux of varying sprays. Besides the variety of fashionable clothing stores there are also specialty galleries, restaurants and a brand new state of the art stadium seated movie theater.

The South Walton Fashion Week event is being produced by the Cultural Arts Alliance of Walton County. Charitable proceeds will be donated to Walton County teachers for art supplies, books and educational scholarships for talented aspiring artists. Tickets will be $50 available in advance at swfw.org or $65 at the door for each individual event. The event kicks off on Friday October 11th at Grand Boulevard with a Southern Fashion Trunk Show as well as a VIP party at 5:00 pm. The VIP party is by invitation only but a pre-party will be held open to the public from 6:00 to 7:00 pm that is being sponsored by Willow + Woods. The first of the Runway Shows will be held from 7:00 to 9:00 pm followed by a Shop the Block opportunity from 9:00 until 11:00 pm when all the specialty clothing stores along the boulevard will be featuring their own fashionable attire.

On Saturday, October 12th the Alys Shoppe of Alys Beach will have a Trunk Show from 9:00 to 11:00 am followed by Nicole Paloma of Santa Rosa Beach from 11:00 am until 1:00 pm. Two parties are planned before and after the second Runway Show which will be held again from 7:00 to 9:00 pm. The pre-party will be sponsored by Silver Sands Premium Outlet Stores from 6:00 to 7:00 pm. Silver Sands is a short distance away from Grand Boulevard in Miramar Beach and has the nation's distinction of being the largest Designer Outlet in America. The After Party is being sponsored by the Market Shops at Sandestin from 9:00 to 11:00 pm. These shops are conveniently located nearby on the south side of Sandestin right off  Emerald Coast Parkway next to the main gulf side gate. On October 13th there will be a “Fun Day Sunday” Runway Show that will feature fashion for kids.

Celebrity Judges for the runway events include Heather Roop, Cassie McConnell-Kelley and Holly Williams. Heather Roop has starred in theater, movies and television. She is currently a regular character on the iconic soap opera “All My Children”and did national theater tours with Robert Goulet for “Camelot” as well as John Collum in “South Pacific”. She has also been in movies such as “Nothing Left to Fear” and “Guns, Girls and Gambling”. Cassie McConnell-Kelley is the author of the famous fashion blog called “Womanista”. She shares her ideas and expertise in articles on fashion, beauty, travel, decor, food & drink. Holly Williams is a singer and songwriter from Nashville as well as the daughter of famed Hank Williams, Jr.   Her three acclaimed albums include “The Ones We Never Know”, “Here with Me” and her newest release called “The Highway.” Holly also owns H Audrey a popular woman’s boutique in Nashville and is a well known style setter with articles in Vogue Magazine called “The Afternoon Off.”

South Walton Vacation


If you have a chance to come down to the beach for this fabulous Fall Fashion Show be sure to mark your calendars and get tickets soon. October is one of the loveliest times to visit Miramar Beach & South Walton since summer crowds are gone and the weather is almost always perfect. Sparkling sunny skies make for “great hair days” with average temperatures in the mid seventies and with no humidity. Our seasonal rental rates at Ocean Reef are also low so you will be able to get fine vacation rentals that are value priced, leaving you extra money for your brand new wardrobe. Happy shopping!