Posted on 7/26/2024
Welcome to The Hamptons of the South! Once an undiscovered beachside paradise along Scenic 30A, this area has now become the preferred retreat for the rich and famous, poised to surpass its namesake in New York. Generations of guests from Ocean Reef Resorts have cherished this enchanting locale on Florida's Emerald Coast. Discover why 30A offers a perfect blend of natural beauty, laid-back charm, and exclusive appeal, making it a top choice for discerning travelers and residents alike.
Scenic 30A is a 24-mile stretch of road along Florida's Emerald Coast in Northwest Florida, known for its pristine beaches, charming coastal towns, and vibrant communities. Located in South Walton County, 30A is home to some of the most beautiful and unique beach destinations in the United States. The area boasts a variety of attractions, from picturesque dune lakes and state parks to upscale dining, shopping, and cultural events. The distinct coastal villages along 30A, such as Grayton Beach, Seaside, WaterColor, and Rosemary Beach, each offer their own unique charm and appeal, making 30A a diverse and captivating destination.
As we explore this picturesque region, let's compare 30A to its northern counterpart, The Hamptons. Both destinations offer unique charms and attractions, but 30A’s natural beauty, laid-back atmosphere, and exclusive appeal set it apart. Here's a detailed look at what makes each of these locations special.
Scenic Beauty: 30A vs. The Hamptons
When it comes to scenic beauty, both 30A and The Hamptons offer unique and captivating landscapes. However, the allure of 30A's pristine beaches, rare coastal dune lakes, and vast natural preserves provide a distinctive charm that sets it apart from the historical elegance of The Hamptons. Let's delve into what makes each of these destinations special.
30A's Emerald Coast

Pristine Beaches: 30A boasts beaches with sugary white sand and jewel-toned waters that create a breathtaking shoreline. The shimmering coastline is truly one-of-a-kind, offering a picturesque setting that captivates all who visit.
Unique Coastal Dune Lakes: These rare, spring-fed lakes are found in only a few places worldwide. They blend seamlessly with the Gulf, supporting abundant wildlife and creating an exotic mix of freshwater and saltwater environments. Visitors can enjoy fishing, paddleboarding, kayaking, and canoeing in these serene waters.
Vast Natural Preserves: 30A is home to extensive forest preserves, nature trails, and three expansive state parks. Grayton Beach State Park, one of these treasures, has been acclaimed by Forbes Magazine as one of the most beautiful in the nation. This commitment to preserving natural beauty ensures that visitors can explore unspoiled landscapes and enjoy outdoor activities year-round.
The Hamptons

Beaches: The Hamptons feature brownish-beige sand and grayish-green Atlantic waters. While still beautiful, these beaches offer a stark contrast to the pristine shores of 30A.
Lush Greenery: The Hamptons consist of colonial villages and hamlets with origins as farming communities. The area's lush greenery and historical charm attract visitors seeking a refined yet rustic experience.
Historical Charm: Established as a summer retreat for wealthy New Yorkers in the late 1890s, The Hamptons have a rich history and continue to be a favorite summer destination for the elite.
Lifestyle and Atmosphere
Both 30A and The Hamptons offer distinct lifestyles and atmospheres. While The Hamptons exude sophisticated elegance, 30A is known for its laid-back southern charm. Let's explore what each destination has to offer in terms of community vibe and outdoor activities.
30A: Laid-Back Southern Charm

Welcoming Community: The ambiance along 30A is wonderfully laid-back, with friendly Southerners who exude gracious hospitality and courtesy. This welcoming environment makes visitors feel at home and encourages a relaxed pace of life.
Outdoor Activities: Miles of nature trails, scenic bike paths, and serene coastal dune lakes provide ample opportunities for outdoor adventures. Whether hiking through forests, cycling along the coast, or paddling on tranquil waters, there is something for everyone to enjoy.
Family-Friendly Environment: 30A is a popular destination for summer vacations and year-round enjoyment. Families flock to the area to create lasting memories in a safe and inviting setting.
The Hamptons: Sophisticated Elegance

Urban Sophistication: The Hamptons are frequented by New York City's elite, including bankers, lawyers, and celebrities. The area is known for its sophisticated social scene and upscale amenities.
Summer-Only Appeal: Primarily a summer destination due to harsh winters and short-lived springs and autumns, The Hamptons offer a seasonal retreat for those seeking an escape from the city.
Exclusive Social Scene: Renowned for its high-profile events and luxurious lifestyle, The Hamptons attract those looking to see and be seen. The area's exclusivity and prestige make it a coveted destination for the affluent.
Real Estate Market
The real estate markets of 30A and The Hamptons are both known for their exclusivity, but they offer different experiences and price points. Here's a closer look at the property landscape in each destination.
30A: Exclusive Yet Accessible

West Scenic 30A: Current listings range from $645,000 for a three-bedroom home with 1,192 square feet to $22,500,000 for a nine-bedroom mansion with 11,426 square feet. The average median list price is $1,552,000. Sold homes within the past twelve months ranged in price from $488,100 for a three-bedroom home with 1,867 square feet to $12,700,000 for a five-bedroom estate with 5,523 square feet, with a median sold price of $1,328,400.
East Scenic 30A: Listings range from $575,000 for a two-bedroom cottage with 956 square feet to $22,575,000 for a nine-bedroom villa with 8,200 square feet. The average median list price is $2,299,950. Sold homes within the past year ranged in price from $649,900 for a two-bedroom home with 1,450 square feet to $28,500,000 for a seven-bedroom palace with 10,604 square feet, with a median sold price of $1,800,000.
Ocean Reef Realty: Our professional team offers complimentary Comparative Market Analyses and expert guidance to help you find your dream home along 30A. We provide detailed information on homes for sale, pending contracts, and recent sales to ensure you make an informed decision.
The Hamptons: Pricey Prestige

Current Listings: Prices range from $500,000 for a two-bedroom cottage to $90,000,000 for a mega-mansion. The median sale price over the last twelve months is $1,397,500.
Exclusive Market: The Hamptons are one of the most expensive places to purchase a home, attracting the super-rich and offering a prestigious lifestyle.
Celebrity Appeal
Both 30A and The Hamptons attract high-profile individuals, but 30A has quickly become a haven for celebrities and influencers seeking a more relaxed and private escape. Let's explore the star-studded appeal of these destinations.
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30A's Star-Studded Shores
30A has become a haven for celebrities, athletes, politicians, and media influencers, including:
- Matthew McConaughey
- Britney Spears
- Garth Brooks
- Sheryl Crow
- Luke Bryan
- John Grisham
- Emeril Lagasse
These stars are drawn to 30A's natural beauty, relaxed atmosphere, and exclusive communities.
The Hamptons' Iconic Status
The Hamptons continue to be a magnet for New York's elite, often featured in media and pop culture, such as "The Real Housewives of New York City." The area's enduring appeal and prestigious reputation make it a sought-after destination for celebrities and high-profile individuals.
Climate and Beach Experience
The climate and beach experience in 30A and The Hamptons vary significantly, offering different seasonal advantages and coastal conditions. Let's compare the two to see why 30A's beaches stand out year-round.
30A: Perfect Year-Round

Mild Seasons: Enjoyable spring and fall temperatures in the 70s during the day and 50s at night make 30A a comfortable destination year-round.
Extended Swimming Season: The warm Gulf waters are perfect for swimming from April through early November, offering a longer season for beachgoers.
Serene Surf: The Gulf of Mexico often has calm, mirror-like waters, reflecting the beautiful sky and creating a tranquil beach experience.
The Hamptons: Seasonal Limitations

Short Summer Season: The best time to swim in The Hamptons is from Memorial Day to Labor Day, with the Atlantic waters being much colder and often frigid.
Cold Waters: Even during the hottest months, the Atlantic can be numbingly cold, limiting the comfort of beach activities.
Harsh Winters: Extended periods of cold weather make The Hamptons primarily a summer destination, with harsh winters and short-lived springs and autumns.
Activities and Amenities
Both 30A and The Hamptons offer a wide range of activities and amenities, catering to different interests and lifestyles. From outdoor adventures to cultural experiences, here's what you can expect from each destination.
30A's Diverse Offerings

Nature Trails and Parks: Explore miles of scenic trails through forests and parks, with opportunities to see wildlife such as deer, American Gold Eagles, Osprey Falcons, Snowy White Egrets, Mallard Ducks, and Great Blue Herons.
Fine Dining and Shopping: Savor gourmet meals at fine dining establishments and discover unique finds at boutique shops and galleries.
Festivals and Events: Participate in vibrant community celebrations, outdoor concerts, and seasonal festivals that bring the community together.
The Hamptons' Classic Attractions

Exclusive Golf Clubs: Prestigious courses offer a refined golfing experience for members and guests.
High-End Dining and Retail: Indulge in luxurious dining options and shop at high-end retail stores, enjoying the sophisticated lifestyle.
Cultural Events: Attend elite gatherings, social events, and cultural festivals that cater to the affluent crowd.

While both 30A and The Hamptons offer unique charms and attractions, 30A stands out with its pristine beaches, laid-back southern hospitality, and year-round appeal. Explore the Hamptons of the South with Ocean Reef Resorts, where you'll find a variety of distinctive 30A vacation rental properties to suit every need. Visit our state-of-the-art website for detailed descriptions, vivid images, and availability. Get ready for an unforgettable experience in the new Hamptons of the South.