If you haven't seen Brian Kelley's music video for his song "Beach Cowboy" yet, it's time to go watch it! You'll catch sight of some of your favorite places in Grayton Beach along Scenic Highway 30A.
Inspired by his life in Florida, the Florida Georgia Line singer recently dropped a few new tracks that transport listeners to a tropical paradise. One of these is "Beach Cowboy," which perfectly describes what life is like as a beach cowboy, as he likes to call it. It's fun, laidback, and lighthearted. The song captures his Florida roots and Nashville lifestyle. In an April 2021 People article, Kelley said, "It's a fun way of life to live. We're not always in the sand or by the beach or by the water—real life is working hard and enjoying when you can make the most of the weather."
It's no surprise that Grayton Beach was chosen to be the backdrop for this carefree music video. Grayton Beach is known for its funky, eclectic vibe mixed with the casual relaxation typical of beach living. Perfect for a beach cowboy. The video begins with some gorgeous shots of the Gulf before cutting to Kelley riding "into town on [his] two-wheel steel horse." If you've been to 30A, you know that riding a bike through the quintessential beach towns is one of the best ways to explore this oasis!
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As the video progresses, you'll catch glimpses of popular Grayton Beach sites. These include the historic village center, the Red Bar, the pristine beach, and crystalline sand dunes (he even rides by several of our vacation rentals and our office). All the while, Kelley sings about the coast and what makes him a beach cowboy. You'll hear him mention saddling up and paddling up his YOLO—a popular paddleboard brand used by locals and visitors alike to explore South Walton's dune lakes and Gulf waters.
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Like everyone else, we love this song and video—not only because it was filmed in one of our favorite places in the world, but because we're fans of Kelley's work in general! His career with Florida Georgia Line has resulted in some amazing and relatable music, including well-known hits like "Cruise," "Simple," and "Dirt."
In addition to Florida Georgia Line, Kelly also co-owns Tribe Kelley with his wife Brittney. The brand boasts transitional fashion pieces that are both comfortable and casual, as well as professional. The Tribe strives to implement ethical and sustainable processes and also donates a portion of proceeds to those who are going through mental health coaching processes.
Even with all of this success, working on a solo project was a lifelong dream of Kelley's. And so, after finishing the Life Rolls On—the fifth Florida Georgia Line album—Kelley got to work. While working on this project, Kelley was able to focus on himself, including what he wanted to say and how he wanted to sing. His "Beach Cowboy" track and music video (along with others) was a culmination of Kelley's hard work and a great way to showcase his personality and creativity. And also a great way to show off the beauty of 30A!
Just watching this video will have you planning your next Grayton Beach vacation! You'll be ready to check out vibrant shops like the Zoo Gallery in the village center, and beach-inspired art studios like Modus Photography and Mary Hong Studio at the Shops of Grayton. You most definitely won't want to miss out on a tasty meal, refreshing drink, friendly service, and lively atmosphere at the newly rebuilt Red Bar. You, too, will find yourself hopping on a beach bike and cruising along palm-lined paths, and taking in the beautiful coastal scenery. Maybe you'll even don your own beach cowboy hat while you relax on the snow-white beach, spicy margarita in hand, and watching the emerald waves roll in. And, like Kelley, be sure to go "John Wayne on these waves" while you're at it!
If you're ready to cruise through the Grayton Beach streets and saddle up your YOLO, be sure to book your stay with us soon. We offer a wide selection of Grayton Beach Vacation Rentals to fit any vacation party's needs, and our reservation specialists can help with any questions you may have. Hope to see you soon!